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QSR Magazine Announces Build A Better Drive-Thru Webcast: QSR Magazine, a Restaurant News Publication for Executives in the Foodservice Industry,

DURHAM, N.C. (Business Wire EON) November 14, 2007 -- The 1,000 consumers participating in the 2007 Drive-Thru Consumer Survey reported visiting drive-thrus an average of 5.7 times over a 60-day period. More than one-third use a drive-thru more than six times over 60 days. Forty-five percent prefer the drive-thru over the dining room. Fifteen percent of respondents said they have stopped going to a quick-serve because of one bad experience. Another 33 percent are pushed away by several bad experiences. With so many consumers using the drive-thru and demanding an uncompromising experience, building a better drive-thru has become an industry-wide obsession.

Panelists for this year's Drive-Thru webcast seminar will include Brian Baker, president of Insula Research, who will share insight into his firm's research on speed, accuracy, and customer service, and Blair Chancey, associate editor of QSR magazine, who will share the top results of the magazine's research into consumer preferences and how chains are responding. QSR also welcomes perspective of operators willing to share some of their best practices in drive-thru operations. Attendees often help to shape the program by suggesting questions they like to see addressed.

Anyone can register for the event by visiting www.QSRMagazine.com/drivethru and clicking on the "Register Now" link.

QSR Magazine

QSR magazine and its web site QSRmagazine.com are the leading sources of news and information about the $180+ billion quick-service industry. For more than 10 years, QSR has defined this market, which includes traditional fast food, fast-casual dining, coffee, snacks, full-service takeaway, concessions, convenience stores, and related segments of the foodservice industry. It is the magazine's mission to report and analyze current trends in the restaurant industry, work to enhance the positive impact of diversity on this market, and improve the quick-service restaurant industry as a whole.

Insula Research

Insula Research is a market research company specializing in mystery shops, audits, and custom research studies such as the QSR Drive-Thru Time Study. The company is a customer centric research firm that offers its customers professional research and analysis that identifies performance and trends of their products. The Insula Research client base is diverse and includes convenience stores, quick-serve and casual restaurant chains, retailers, financial institutions, suppliers, and the petroleum industry.

For more information about QSR Magazine's Drive-Thru Performance Study, contact: Editor - Sherri Daye Scott, 1-919-489-1916, ext. 132, sherri@qsrmagazine.com or visit the website: www.qsrmagazine.com.

For more information about Insula Research contact: Maria Saregena, at 1-800-975-6234, maria.sereg@insularesearch.com or visit the website: www.insularesearch.com.

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