Articles With Just Good Information

Five Book Back Cover Mistakes and How to Solve Them

Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?

Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten-thirty seconds or so on your back cover—a great opportunity to convince them that your book is necessary for their pleasure or success.

Does your back cover pass the test?

Five Best Solutions to the Biggest Book Back Cover Mistakes:

1. Mistake: Too many non-powerful words and too busy to have a focus.

Solutions: A back cover of 6 by 9 inches should have fewer than 60 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers' attention to keep your message focused. Make every word count and be willing to get five-fifteen edits.

2. Mistake: Too much superfluous material on it such a long author's bio or large photo. Potential buyers want to know how the book will help them, teach them a skill, or entertain them.

Solutions: Print only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the introduction.

Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits, and enough of the right kind of testimonials (specific benefit driven) to sell your book in 30 seconds. For fiction, modify to include a bit of plot, with a powerful quote or dialogue. Use bookstore models to assist you.

3. Mistake: Repeating the book's title at the top of the back cover.

Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or statement to read on.

Create a "Hot Headline" that compels your reader to buy. Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by word smith Richard Lederer, author of The Write Way; "Imagine Being an Author," in Dan Poynter's Writing Nonfiction; "To Age is Natural... To Grow Old is Not! In Rico Caveglia's Ageless Living, or "Imagine 1000's of People Reading your Book Next Month! for your coach's "How to Write your eBook or Other Short Book Fast!".

4. Mistake: Omitting testimonials.

Solutions: Testimonials sell more books than any other information on the back cover. Put at least three up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a famous media person.

In her book, "A Kick in Your Inspiration," Ruth Cleveland got one testimonial from an ex convict! Jacqueline Marcell, author of Elder Rage, took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller.

It was worth the effort, because in April 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!

After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them.

Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better!

5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.

Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book."

It's important for writers to "market while they write"-- To make each part of their book sell copies. The back cover is all-important.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

This Week on TelecomWeb's "The Next-Generation Contact Center Report" -- News Briefs and Feature Articles
TelecomWeb's "The Next-Generation Contact Center Report" features free weekly news briefs and articles geared toward helping companies migrate effectively to an IP Contact Center environment.

Argumentative News Articles
The objective behind an argumentative essay is to induce an audience of a claim, for which you are presenting the rational arguments. Therefore, all through the task of erecting an argument, we must be acutely aware of our audience.

Google News - Just another article announcer?
In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?Google News World: http://news.

News Article
To write a news article is a gratifying experience for the reason that you share information with a vivacious population. When writing this sort of article, an explicit format is to be pursued. The underlying principle of this article is to express the facts of a happening to an engrossed reader.

This Week on TelecomWeb's "The Next Generation Contact Center Report": News Briefs and Feature Articles
Free weekly news briefs and articles geared toward helping companies migrate effectively to an IP Contact Center environment.

Carseek.com Offers Readers Latest Automotive News with Reviews and Articles
Carseek.com, an information-rich automotive website now provides daily news updates in addition to extensive vehicle reviews and a knowledge base of articles on wide-ranging topics. The site has always been a one-stop solution to consumers interested in all aspects of buying and owning an automobile in the 21st century. Now it features daily updates on the state of the industry, as well.

Skincare-news.com Releases Safe Tanning Article: Skin Care Tips for Sunless-Tanning
Skincare-news.com shows readers how to achieve a beautiful glow all winter with the help of a self-tanner, the only safe way to tan.

Articles, Articles, and More Articles
Article marketing is a tried and reliable part of search engine marketing. They have become a standardized way of establishing authority, building back links, and attracting new visitors. Articles have the possibility of going viral and finding homes on blogs, ezines, or other websites, further increasing your links and exposure.

Skincare-News.com Latest Article Discusses Skincare for Men: Anti-Aging Skin Care Secrets
Skincare-News.com discusses the recent advent of men's skincare lines that continue to grow in popularity, and what men look for in anti-aging treatment options.

News and Emergency Information Website for California Fire Victims and Families
California fire victims and families can get News and Emergency Information at Internet websites. The websites provide links to news and information from the websites of local newspapers, TV Stations, to federal, state and local government information, and to American Red Cross sites.

Zillow Article Means Positive News For Investors Buying Memphis, Tennessee Real Estate
An article produced by Zillow recently said 40% of Memphis homes were selling at a loss. Though this data was disputed by some, others say the article could shed some light on the buying opportunity that exists in the city.

A Review of the Top Three MLM News Articles
Multi-level marketing ý commonly known as MLM ý is constantly changing It is adapting to a world on online sales and the Internet, making it easier for direct sellers to get the word out about their products and business

Realty News Now - News and Information about the Real Estate Industry
The Real Estate-Focused Blog will Cover Topics such as Luxury Real Estate, Property Management, Green Building, Vacation Properties, and also Tips and Tools from Experts in the Industry.

Skincare-News.com's Latest Article Discusses Facial Peels and Skin Care
Skincare-news.com explains how a facial peel can revitalize skin that has sun damage, acne, scars and even fine lines.