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'The Notorious Endeavor' Secured by Thomas Riccio to Promote New Book Tour, "BUSTED", Featuring O.J. Simpson's Arrest in Las Vegas

Las Vegas, NV (PRWEB) April 6, 2008 -- The Notorious Endeavor, a Las Vegas promotional advertising and media relations company, has been retained by the long-time auction/collectibles dealer, Thomas Riccio, to support his new book tour kicking off in New York next week. Riccio's book will reveal to the masses many unknowns as he exposes the world of sports memorabilia, collectibles and details the events that reveals one of the most famous 'robbery' cases in U.S. history.

In his book, Riccio details the entire untold story of what really happened in that Las Vegas Palace Station Hotel room. You'll read about everything that led up to the confrontation, the night it all happened, and details of the developments since the arrest in September, 2007. Were shots really fired? What was in the stash of stuff OJ was trying to get back? Who knew in advance this meeting would take place?

The Notorious Endeavor has entered into an exclusive agreement with Thomas Riccio to lend media and promotional support as the book tour kicks off at a New York press conference on April 9th at the trendy Manhattan Italian restaurant, Salute, from 3-5 p.m. EST.

Invited media and special guests will see and hear Tom Riccio give a full overview of the sequence of events surrounding this controversial publication. Tom will reveal details in a full Q&A session that will follow his comments. Tom will stay afterwards to personally autograph his new book, Busted! Food and beverages will be served.

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