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HealthPricer Launches Web Services Platform Enabling Partners to Integrate Rich Product Information into their Sites

Vancouver, BC (PRWEB) April 14, 2008 -- HealthPricer Interactive Limited (http://www.healthpricer.com) (TSX.V ~ HPC) ("HPC" or the "Company") a leader in online product search and comparison shopping for health and beauty products, today announces the launch of its Web services platform, just in time for its use by Kosmix/ RightHealth (http://www.righthealth.com) as well as other current and prospective partners.

"As we bring on more and more partners we understand that they have very specific requirements of how our healthcare product search integrates, and displays, on individual partner sites," comments Gerd Zobel, VP Product Strategy and Customer Experience, HealthPricer Interactive. "Using our Web Services Platform, partners will now be able to pick from a huge variety of data types, parameters and filters to request relevant product information from the HealthPricer database, and effectively integrate product data into the look and feel of their site."

The HealthPricer Web Services Platform allows partners to query for and request relevant data such as:

?    Simple product search results (showing number of products found for a certain query)

?    Expanded product search results (showing number of products found per product type or any other filter)

?    Rich product details including product descriptions and merchant offers

?    Merchant-specific data such as merchant profiles, rankings & reviews

Recently signed partner, Kosmix, will be the first to utilize HealthPricer's Web Services Platform for tight integration, starting with showing expanded product search results on its site, www.righthealth.com. Further, the platform ensures comprehensive tracking of end-to-end traffic and conversions, and is scalable to handle millions of requests per day.

"Yet again our development team has excelled in spearheading our vision for the MarketPlace to be the embedded health product placement, search and comparison shopping engine across the Internet," comments Michael I Brown, President and CEO, HealthPricer Interactive. "Our Web Services Platform will prove to be a huge advantage for our partners as they continue to implement and integrate more complex product placements contextually linked to search terms within their sites."

About HealthPricer Interactive:

HealthPricer Interactive Limited (HPC) is a leader in online product search and comparison shopping for consumer health and beauty products. Led by a team of e-commerce veterans, the company has created the search industry's first normalized health and beauty consumer packaged goods database. This database forms the underlying foundation for its award winning vertical product search and comparison shopping site: www.healthpricer.com and partner MarketPlaces', including:

?    Healthline MarketPlace (http://marketplace.healthline.com)

?    QualityHealth MarketPlace (http://marketplace.qualityhealth.com)

?    HealthCentral MarketPlace (http://marketplace.healthcentral.com)

?    RightHealth Products (http://products.righthealth.com)

Working with trusted online health merchants, HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. The HealthPricer search engine ensures hundreds of thousands of merchant offerings reflect the exact product names - connecting product browsing to buying in a more meaningful way.

Subsequently, the HealthPricer product search and comparison shopping sites are the most convenient way for consumers to search for and perform side-by-side comparisons of health and beauty products based on price, brand and other health-related attributes. HealthPricer counts recent accolades from top health and online marketing associations to its credit, including 2007 Outstanding Web Site Award, W3 Award, WWW Health Award 2007, Platinum eHealthcare Leadership Award and the AltSearchEngines Top 100.

This optimized consumer shopping experience has reciprocal benefits to advertisers. The HealthPricer database monitors and collects information on the browsing and purchasing behavior of millions of consumers using the HealthPricer search engines. This business intelligence provides insight and more effective ways for manufacturers, merchants and health services to tie advertising to relevant search.

The TSX Venture Exchange has not reviewed, and does not accept responsibility for the adequacy or accuracy of the content of this news release.

For further information, please contact:

For media:

Asa Zanatta

Tel: 604 408 1389/604 724 7755

azanatta @ spiritcommunications.ca

For investors:

Michael I. Brown

Tel: 604 301 0221 ext.120

mbrown @ healthpricer.com

###

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