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"Tradeshow Marketing is Just the Blind Leading the Blind" Says New Book, "Value Forward Marketing"

Atlanta, GA (PRWEB) April 22, 2008 -- "Value Forward Marketing (http://www.amazon.com/Value-Forward-Marketing-Return-Investment/dp/1933598352/ref=pd_bbs_sr_2?ie=UTF8&s=books&qid=1208377875&sr=8-2) educates companies on how to increase tradeshow success by using strategic booth layouts, tradeshow best practices, and specific tradeshow communication to increase qualified show leads," says bestselling author Paul DiModica.

"Most companies just go to tradeshows year after year and waste their marketing investments because they don't know how to increase tradeshow success or correctly track the return on investment for the event," DiModica stated. "Often, it's the blind leading the blind where companies just keep going to tradeshows because they have always gone and because their competition goes."

In "Value Forward Marketing," DiModica's follow-up to his best seller "Value Forward Selling," (http://www.amazon.com/Value-Forward-Selling-Sell-Management/dp/193359831X/ref=pd_bxgy_b_img_b) he makes the point that marketing is a business asset that must be measured, tracked and managed.

The book gives specific tactical and strategic action steps on how to set up your tradeshow booth based on best practices, calculate the tradeshow's return on investment, develop booth marketing materials that attendees don't throw away, drive attendee traffic to your location, and create buying curves inside your booth layout to maximize prospect lead generation conversion and value communication.

For additional information on this book or to buy it visit: Value Forward Marketing (http://www.amazon.com/Value-Forward-Marketing-Return-Investment/dp/1933598352/ref=pd_bbs_sr_2?ie=UTF8&s=books&qid=1208377875&sr=8-2).

About Value Forward Group

About Value Forward Group: (http://www.valueforward.com/) Value Forward Group is a worldwide management consulting company focused on helping CEOs and senior executives increase corporate revenue. Value Forward management consulting partners are former CEOs, VPs of Sales, VPs of Operations and VPs of Marketing. The Value Forward Group also publishes the world's largest strategy, sales and marketing newsletter called BDM News that is read by executives in over 110 counties.

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