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The Time for Bold New Ideas Has Come: New book asks "What Would Og Do?"

Woodstock, NY (PRWEB) April 23, 2008 -- "Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World)", (Morgan James Publishing, May 2008) is a book about powerful ideas and how to radically increase their origination, development, and implementation -- especially in today's highly competitive global marketplace.

In his new book, idea guru, Mitchell Lewis Ditkoff, addresses the challenge of manifesting new ideas by opening with a story of Og, a Neanderthal consumed with a Big idea in an age when even the idea of an idea was unthinkable. (Think wheel during caveman times!)

If Og can do it, then why not you? In "Awake at the Wheel," Ditkoff deftly describes the keys to increasing your idea bandwidth for staying ahead, innovative, and "out of the cave."

Jay Conrad Levinson says of the book, "Nothing is as powerful as an idea whose time has come. The time has come for this book and Mitchell Ditkoff has put it into words. He has done a masterful job."

Mitchell Lewis Ditkoff, author and founder of Idea Champions Inc., has spent his life dedicated to helping people actualize their inspiration. His techniques for sparking creativity, and building sustainable cultures of innovation have been used and lauded by leading companies such as MTV Networks, AT&T, Babson College, Duke Corporate Education, Merck, General Mills, Lucent and many others. For full client list see this link - http://www.ideachampions.com/clients.shtml.

Awake at the Wheel is divided into three sections:

* The first section tells the story of Og, the mythical inventor of the wheel, and tracks his bold efforts to get his breakthrough idea out of his head and into a world shut down to anything that challenged the status quo.

* The second section of the book details, What Og Learned and describes the12 best practices for originating and manifesting actionable ideas. Why do some ideas seem to come more easily than others? How can you increase your chances of tapping into a breakthrough idea? Why are dumb questions so important in generating new ideas?

* Readers will learn, in the third section of the book, how to tap the wellspring of their own innate creativity, via 35 engaging tools and techniques. Ditkoff cites how many innovations and breakthroughs come through "happy accidents" and surprise moments when the answer reveals itself for no particular reason.

Best-selling author of "Inner Game of Tennis" and "Inner Game of Work", Tim Gallwey, said of the book, "A superb catalyst for anyone with the urge to bring their best ideas into reality."

If you're truly ready to generate more powerful ideas than you ever imagined "Awake at the Wheel" is the only book you'll need. It will entertain, empower and encourage you and everyone you know to get the great wheel of creativity rolling in a world desperately in need of fresh ideas and the genuine commitment of inspired innovators everywhere.

For more information, visit http://www.awakeatthewheel.info/ and for pre-orders hit this link at Amazon - http://tinyurl.com/26qelz.

To get your daily dose of idea power, visit the "Heart of Innovation" Idea Champions' blog at - http://tinyurl.com/yr5ohd .

ABOUT THE AUTHOR:

Mitchell Lewis Ditkoff - www.ideachampions.com - is the co-founder and President of Idea Champions. He specializes in leading highly engaging creative thinking and teambuilding sessions that enable individuals, teams and entire organizations to develop new products, services, and breakthrough ways of doing business. Educated at Lafayette College and Brown University, Mr. Ditkoff has worked with a wide variety of Fortune 500 and mid-sized companies who have realized the need to do something different in order to succeed in today's rapidly changing marketplace. These clients include: GE, Merck, Allianz, Lucent Technologies, NBC Universal, AT&T, Goodyear, Pfizer, A&E Television Networks, General Mills, MTV Networks, Duke Corporate Education, and PricewaterhouseCoopers.

At the heart of his work lies the fundamental belief that a company's most important capital asset is the collective brain power, creativity and commitment of its work force and that this asset can be significantly leveraged when people are provided with the appropriate setting, systems, tools and techniques to think (and act) out of the box.

For review copies or interviews please contact Nettie Hartsock - nettie AT nettiehartsock.com, Hartsock Communications or phone 512-396-1067.

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