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Cipher Releases 2008 News Aggregator Benchmarking Report

CROFTON, Md. (Business Wire EON) April 25, 2008 -- -- The results of a 100+ person end-user survey

-- A map of the fee-based news aggregator market, plus the content the providers offer

-- Key trends affecting the industry

-- Profiles of key news aggregators.

Every day, business and competitive intelligence professionals rely on a wide range of digital content publishers and technology providers to monitor and extract information in their respective industry sector. For most people, though, the electronic news publishing industry remains a difficult and often confusing environment. With over 11 years' experience in the industry, Cipher decided to leverage its knowledge by compiling a comprehensive market assessment and user survey of the leading Fee-Based News Aggregators.

The main objective of this report was to help business professionals answer the following questions:

1. Who are the leading electronic news aggregators and what are their respective corporate affiliations?

2. What specific content is offered by each of the leading news aggregators and what degree of content overlap currently exists?

3. What do subscribers think of the performance of their news providers?

4. What is their level of satisfaction?

5. What are the most common sources of complaints?

In addition to profiling the key news aggregators and assessing the current trends in the marketplace, Cipher also polled over 100 end users of fee-based news services over a two-month period, representing such industries as pharmaceutical, telecommunications, insurance, healthcare, manufacturing, financial and competitive intelligence.

Some Key Results

In general, end-users liked their news aggregator, and most do not consider changing often, even in the face of dissatisfaction. However, there were some common issues with the marketplace that became apparent:

Broadness of content - Although this was cited as a major strength, it was also a downside for many. End users would like increased functionality to enable them to more accurately pinpoint news of interest, both in automatic filtering and ad hoc search.

Service issues - Everything from timeliness of data receipt to customer service was mentioned. In spite of this, most firms do not seek to change vendors very often. Changing needs, not service issues, was the reason given for a switch by most respondents.

Information Gaps - Many respondents felt that there was not enough information specific to their industry available through the news aggregators, and that multiple sources of information were therefore required. This has served to drive internal budgets higher in an effort to procure the right mix of information, and increase user frustration.

High Cost - Cost was mentioned throughout the survey, both in decreasing budget problems and increasing service prices. Most people seemed willing to pay however, with one respondent summing it up: "Information is NOT free...and you get what you pay for. It appears the costs are high...but factored over the value of that information to your company...it actually may not be as expensive as you think it is. If it helps you win a multi-million dollar contact...is it really THAT expensive?"

Other Results

Most used provider: Factiva

Most people noted that their company has used their provider for over 5 years (32%). Once a provider is accepted, they tend to keep their customers.

Most people are satisfied with their provider. 75% of respondents feel good about their provider, saying that it either "Completely Meets My Needs" or "Meets the Majority of My Needs".

Items that cause dissatisfaction: timeliness of data, cost and targeting ability.

The scope provided is generally appreciated.

Please visit www.cipher-sys.com for a copy of the complete report and survey results.

About Cipher

Cipher is a full service competitive intelligence consultancy serving clients around the world. Cipher consultants are experienced in delivering custom strategic research and analysis services across industries. Cipher also offers customizable decision support technology solutions including Cipher's award-winning competitive intelligence software, Knowledge.Works.

www.cipher-sys.com

Release Summary:

Competitive intelligence consultancy Cipher has released a Fee-Based News Aggregators Benchmarking Report. The report offers the results of an end-user survey, a market map of the content the news aggregators offer, key trends affecting the industry and profiles of key aggregators.

Keyword Tags:

competitive intelligence, fee-based news aggregators, news aggregator benchmarking, news aggregators

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