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American Catalogue Mailers Association Featured in DM News

Providence, RI (PRWEB) June 8, 2008 -- The American Catalog Mailers Association, the primary voice of the catalog industry, is gaining momentum as their executive director, Hamilton Davison recently contributed to DM News about how catalogers manage rising postal costs. DM News provides comprehensive coverage of the convergence of direct, database and online marketing and advertising in their weekly publication.

The article, titled "How catalogers can manage rising postal costs and access," executive director of American Catalog Mailers Association Hamilton Davison expands on how catalog companies must change their approach to managing postal affairs if they decide to continue access to this type of marketing channel. "The USPS and PRC have state publicly that they rely on mailer input in determining rates, rate classifications and postal policy - the apportionment of the significant fixed costs of funning our national mail system to individual mailer groups," wrote Davison. "Many have noticed that catalogers have not shown up in the past and have worked to shift costs, leading to mammoth cost increases for catalogs.

For more information on the American Catalogue Mailers Association, visit www.catalogmailers.org.

About American Catalogue Mailers Association:

The American Catalog Mailers Association (ACMA) is the primary voice of the catalog industry. Their mission is to provide members with representation on issues that directly concern their immediate and long term commercial interests such as postal rates, regulations and technical matters; regulatory and congressional relations and; innovative business oriented advances or external threats.

Their membership is open to any business or organization with significant interest in the catalog mailing business. Their growing and diverse membership includes catalog mailers, printers, paper companies, database and other service providers. The American Catalog Mailers Association is a 501(c) 6 not-for-profit membership organization.

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