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ActiveAccess Launches "MyDSALive" for the Direct Selling Association to Better Engage Its Members with Important News and Information : Desktop Appl

CHANTILLY, Va. (Business Wire EON) July 15, 2008 -- "MyDSALive" complements DSA's monthly radio show and website, Direct Selling 411 (http://www.directselling411.com), a new resource about the direct selling business, and will contain access to streaming audio of the radio broadcasts as well as updates of the 411 website's new blog and other RSS blog feeds.

"We needed to connect with the international direct selling community while minimizing the use of email and traditional mail as sole tools of communication," said Amy Robinson, vice president of communication at the DSA. "ActiveAccess' technology allowed us to reach our members in a unique way to keep them current on our activities and for the information not to be lost in a sea of other communications."

A video describing the application is available at: http://www.dsa.org/videos/dsaliveintro.wmv.

ActiveAccess can operate in the offices or homes of DSA members and does not interfere with corporate servers or network environments. Once installed, the "MyDSALive" icon can be activated with a mouse click or by DSA itself when it needs to issue scrolling text alerts. This feature was particularly appealing to the DSA so they could immediately get the attention of their members of important or breaking industry news.

"Large member associations such as the DSA are able to benefit from ActiveAccess' unique content delivery platform because they can communicate using a method that makes them stand out from the daily news and information noise," said Thomas Buono, President and CEO of BIA Financial Network, parent company of BIA Information Network. "The application's ability to target information through zip code and other user preferences also adds to its dynamic ability to reach one hundred or one thousand members at once."

Members of DSA will be able to access the desktop application through a light-weight download that requires about as much memory as a single webpage, containing no adware, spyware or malware. The application is dynamic, in the sense that it can be customized in many ways. Once installed it sits as an icon resembling the DSA 411 logo on a PC desktop only requiring access to the Internet.

For more information on ActiveAccess and how it can deliver content online while generating new forms of revenue for associations, visit http://www.activeaccess.com/associations/ or email info@activeaccess.com to request a personal demonstration.

About The Direct Selling Association

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 200 companies are members of the association, including many well-known brand names. The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers." For more information, visit http://www.dsa.org.

About BIA Information Network

BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for corporations, non-profits, education, government and media industries. BIN's premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: the Public Relations Society of America's National Capital Chapter, Entercom Communications Corporation, Clear Channel, Gray Television Incorporated, American Business Media, Meredith Corporation, Nexstar Broadcasting, The George Washington University, and Penn State University. Further information is available at: http://www.activeaccess.com.

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